One of my favorite and most respected authors of our time, Seth Godin writes very often about anything and everything pertaining to business and marketing. What I love most about him is that he never really pinpoints single industries, but instead speaks very broad and makes you think how it relates to you. Here’s one of his latest blog posts that is one of many that makes me stop and think.

What’s the point?
An idea turns into a meeting and then it turns into a project. People get brought along, there’s free donuts, there’s a whiteboard and even a conference call.

It feels like you’re doing the work, but at some point, hopefully, someone asks, “what’s the point of this?”

Is it worth doing?

Compared to everything else we could be investing (don’t say ‘spending’) our time on, is this the scariest, most likely to pay off, most important or the best long-term endeavor?

Or are we just doing it because no one had the guts along the way to say STOP.

Are you doing work worth doing, or are you just doing your job?