After having been literally kicking people off who were building accounts for businesses, Google has officially announced Pages for businesses! Much like fan pages on that OTHER social network…..Google+ is much easier to navigate and isn’t completely full of ads and other crap you don’t want or need to be looking at while you’re hangin’ around the site. Be sure to add me to your circles in Google+! Click here, or search G+ for ‘Brian Tetrault Productions’.
Tag marketing
LensProToGo – Meet the family
In case you don’t know about them already, my good friends at LensProToGo have just released a new video produced by Stillmotion entitled ‘Meet the Family’. LensProToGo is a fantastic company and if you ever need to rent anything, they’ll have it! Be sure to check out their website: LensProToGo.com
Workshops at CDIA
Hot off the presses! Officially announced this week: my 3 upcoming workshops at CDIA in Waltham in July. Here’s the details:
Advanced Speedlights (Nikon & Canon)
When: Friday July 8, 2011 9a – 12p
Cost: $75
Please contact us to register: REGISTER ONLINE or by phone 800-808-CDIA (2342)
Are you not as comfortable using speedlights as you’d like to be? In this workshop, we’ll take the second-guessing out of these sometimes confusing flash units and learn how to approach their use in several situational examples. Through in-class shooting exercises, we’ll see the difference between working with flash inside and outside as the primary and secondary light source.
Main topics we will cover:
- Understanding the terminology – sync speed, curtain sync, i-TTL/ETTL, and more
- Speedlight as the primary light source
- Speedlight as the secondary light source (fill)
- Working with an off-camera speedlight
- Working with multiple speedlights
- Thinking creatively – overpowering the sun, using modifiers, and more
Prerequisites:
Intermediate to advanced DSLR understanding, beginner to intermediate speedlight understanding
Class Requirements:
notebook & pen, Nikon or Canon DSLR w/memory card and lens(es), minimum of 1 Nikon or Canon speedlight, extra AA batteries for speedlight(s)
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Business of Photography
When: Friday July 22, 2011 9a-4p
Cost: $99
Please contact us to register: REGISTER ONLINE or by phone 800-808-CDIA (2342)
There’s nothing more satisfying than making money doing something you’re passionate about. This workshop is for anyone with an entrepreneurial spirit who has ever wondered how to take their photography business to the next
level but didn’t know how to start.
Main topics we will cover:
- Basic infrastructure – setting up your business
- Design – importance of building a cohesive visual identity
- Marketing – creating a plan and the power of the web
- Proposal writing and pricing – a systematic approach with in-class group exercises
- Branching out – other ideas to expand your business
Class Requirements:
notebook & pen, laptop for note taking and research (optional).
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Advanced Photography Workflow
When: Saturday July 23, 2011 9a-12p
Cost: $50
Please contact us to register: REGISTER ONLINE or by phone 800-808-CDIA (2342)
Time is money, and there’s more money to be made behind the camera than at the computer. Working efficiently and effectively when at your computer is the key to allowing yourself more time behind the camera.
In this advanced workshop, we will cover ideas and strategies for digital asset management and image editing using Adobe Lightroom and Photoshop. We will explore the important options for organizing your files using a
flexible software program: Lightroom.
Just as important as organizing your files after a shoot is approaching editing and retouching. We’ll also cover how to keep a consistent look to your images – whether it’s a couple from a low budget shoot or a high volume project like a wedding or event.
Main topics we will cover:
- Advanced strategies for organizing assets on your computer
- Using Lightroom to manage your images with emphasis on working with multiple catalogs
- Importance of consistency when editing and ideas on implementing standard practice techniques
- Advanced retouching strategies with emphasis on batch processing and working with Photoshop actions
- Other tools, software, and techniques available to help streamline your workflow
Prerequisites:
Intermediate to advanced understanding of Adobe Lightroom and intermediate knowledge of Adobe Photoshop.
Class Requirements:
notebook & pen, attendees are encouraged to bring their own laptop but it is not a requirement.
What’s Bri been up to?
Recently produced this video for a wonderful company, First Aid Beauty.
Interview shot with the Sony EX-1, product video shot with Nikon D3s.
Seth’s just full of ‘em
I’ve spoke of him before and will continue to do so, but Seth Godin continues to amaze with his incredibly insightful shorts, here’s one of his more recent ones:
Every Monster has a big shadow.
That’s what makes it a monster.
In fact, when you look the monster in the eye, when you calmly and carefully inspect the actual monster, you discover that he’s not so bad after all. It’s just the shadow that’s scary.
When in doubt, ignore the shadow.
Think about it…
One of my favorite and most respected authors of our time, Seth Godin writes very often about anything and everything pertaining to business and marketing. What I love most about him is that he never really pinpoints single industries, but instead speaks very broad and makes you think how it relates to you. Here’s one of his latest blog posts that is one of many that makes me stop and think.
What’s the point?
An idea turns into a meeting and then it turns into a project. People get brought along, there’s free donuts, there’s a whiteboard and even a conference call.It feels like you’re doing the work, but at some point, hopefully, someone asks, “what’s the point of this?”
Is it worth doing?
Compared to everything else we could be investing (don’t say ‘spending’) our time on, is this the scariest, most likely to pay off, most important or the best long-term endeavor?
Or are we just doing it because no one had the guts along the way to say STOP.
Are you doing work worth doing, or are you just doing your job?
RUN MY ERRAND
The new big ‘craze’. Don’t want to bring those letters to the post office? No time to jump away from your desk to get those few extra groceries for tonight’s dinner? Hate waiting in lines for tickets? Check out RUNmyERRAND for all your I’m-too-busy-to-make-15-minutes-to-do-that chores. It does involve a little bit of trust building for these random people that you’d have get your groceries or bring Fluffy to the groomer’s. But to me, what’s more interesting is this business concept not only being a great way to make a little extra money as a ‘runner’ but also as the starter of this type of company. No start up costs (except maybe some marketing/website), no experience required, and could potentially grow very quickly. Very interesting….





